Your Kaya — transforming our approach to relationships, sex and intimate care

Credits

UX and and Product Management:

Dawid Zimny

Creative Direction & Design:

Marysia Markowska, Your Kaya Team

Development and visual materials:

Your Kaya

ui and ux

growth

ecommerce

web design

product management

creative direction

Your Kaya is a Polish brand of natural self-care products. They focus on empowering women by offering high-quality, eco-friendly solutions. With a commitment to transparency and ethical practices, Your Kaya strives to promote a healthier lifestyle while minimizing the environmental impact of everyday hygiene products.

Design

Branding

BRAND REFRESH

We’ve teamed up with Your Kaya to help improve their online store. We started with a subtle branding refresh and a redesign of the product pages. Now, we’re focusing on a long-term collaboration for growth and conversion optimization to support their ongoing development.

In recent years, the brand has achieved remarkable progress by broadening its product assortment. Our goal was to ensure that the product pages effectively highlight these offerings and facilitate the growth of their subscription service.

Web Design

UX AND UI

Our UX strategy focused on elevating the product pages to highlight the value of subscription choices. By showcasing high-quality product photography that matches modern beauty standards, we created an engaging visual experience.  To drive conversion, we strategically incorporated social proof elements – from satisfied customer testimonials to community highlights through YourKaya Together. Every design decision was optimized to demonstrate the benefits  of joining our subscription model and becoming part of the brand community.

UI DESIGN

The visual foundation was built on a carefully refined design system, with components and color palette harmoniously aligned with the brand's imagery. Taking a mobile-first approach, we ensured a seamless visual experience across all devices.

Growth

Unlocking E-commerce Potential

Despite impressive revenue growth, YourKaya recognized an untapped opportunity in conversion optimization. They partnered with our team to elevate their online presence, focusing on fine-tuning critical components and streamlining main conversion paths. Working collaboratively, we leveraged tools like Hotjar and data analytics to identify user friction points. This effort culminated in the deployment of a refreshed, high-converting website that propelled YourKaya's e-commerce success to new heights.

01

Website Navigation

Users struggled to find relevant products and categories due to unclear information hierarchy and a cluttered interface.

02

Subscription panel

Users struggled to perform essential subscription management tasks, from adding new products to postponing deliveries, due to complex navigation and unclear action paths in the subscription panel.

03

Product Pages

Users faced challenges in making informed purchase decisions due to an suboptimal transactional panel, inadequate product photo presentation, and insufficient detailed product descriptions.

1

2

3

Subscriber panel: better usability

Hypothesis

User feedback revealed major usability issues in the subscription management panel. Customers struggled with basic tasks like postponing deliveries and managing subscriptions, while unclear order information created uncertainty. The complex, buggy interface frustrated users, likely leading to preventable subscription cancellations.

Goals

Our goal was to streamline the subscription management experience. We focused on simplifying core functions while adding strategic features that promote retention through postponement options instead of cancellation. The redesign created smooth pathways for upselling and product additions, wrapped in a user-friendly interface that builds trust. This enhanced experience aimed to boost customer satisfaction and reduce churn.

2

3

Revamped shopping cart experience

Hypothesis

User feedback revealed major usability issues in the subscription management panel. Customers struggled with basic tasks like postponing deliveries and managing subscriptions, while unclear order information created uncertainty. The complex, buggy interface frustrated users, likely leading to preventable subscription cancellations.

Goals

Our goal was to transform subscription management into an intuitive, frictionless process. We simplified core actions while adding features that encourage retention through postponement rather than cancellation. The redesign created smooth pathways for upselling and product additions, with a user-friendly interface that builds trust. This aimed to boost satisfaction and reduce churn.

3

2

3

Enhanced store navigation

Hypothesis

The existing navigation failed to meet user needs and business goals due to poor UX. Issues included problematic component hierarchy, outdated design, and inadequate categorization, which hindered product discovery. Poor mobile optimization and lack of clear priorities complicated user journeys, likely reducing engagement and sales.

Goals

Our goal was to transform the navigation into an intuitive system that boosts product discovery and business growth. We implemented a clear hierarchy highlighting top products and key categories, with dedicated promotional spaces. Using a mobile-first approach and modern UI, we aimed to improve navigation across devices while making best-sellers more discoverable and creating an engaging shopping experience.

Before our work

After our work

Subscriber panel: better usability

Hypothesis

User feedback revealed major usability issues in the subscription management panel. Customers struggled with basic tasks like postponing deliveries and managing subscriptions, while unclear order information created uncertainty. The complex, buggy interface frustrated users, likely leading to preventable subscription cancellations.

Goals

Our goal was to streamline the subscription management experience. We focused on simplifying core functions while adding strategic features that promote retention through postponement options instead of cancellation. The redesign created smooth pathways for upselling and product additions, wrapped in a user-friendly interface that builds trust. This enhanced experience aimed to boost customer satisfaction and reduce churn.

Before our work

After our work

Revamped shopping cart experience

Hypothesis

User feedback revealed major usability issues in the subscription management panel. Customers struggled with basic tasks like postponing deliveries and managing subscriptions, while unclear order information created uncertainty. The complex, buggy interface frustrated users, likely leading to preventable subscription cancellations.

Goals

Our goal was to transform subscription management into an intuitive, frictionless process. We simplified core actions while adding features that encourage retention through postponement rather than cancellation. The redesign created smooth pathways for upselling and product additions, with a user-friendly interface that builds trust. This aimed to boost satisfaction and reduce churn.

Before our work

After our work

Enhanced store navigation

Hypothesis

The existing navigation failed to meet user needs and business goals due to poor UX. Issues included problematic component hierarchy, outdated design, and inadequate categorization, which hindered product discovery. Poor mobile optimization and lack of clear priorities complicated user journeys, likely reducing engagement and sales.

Goals

Our goal was to transform the navigation into an intuitive system that boosts product discovery and business growth. We implemented a clear hierarchy highlighting top products and key categories, with dedicated promotional spaces. Using a mobile-first approach and modern UI, we aimed to improve navigation across devices while making best-sellers more discoverable and creating an engaging shopping experience.

Before our work

After our work

Final Results

The implementation of a series of experiments and design system changes significantly improved information hierarchy and product discoverability. By optimizing various customer touchpoints, we successfully facilitated user paths throughout the website. These enhancements led to positive results across key performance indicators, demonstrating the effectiveness of our data-driven approach to user experience optimization.