From millions of cribs sold to millions of children raised

Credits

Creative Direction & Design:

Marysia Markowska, Ola Zajdel-Cyrulik

Development:

Zest

Illustrations:

Badi Illustrations

branding

ux and ui

promotional materials

furniture booths design

Klupś is one of Poland's most well-known companies that designs and sells wooden kids' furniture. We recently refreshed their brand to better connect with today’s parents in Poland and around the world.

Design

Branding

BRAND IMAGE

The brand is for new parents who want furniture that fits well with their home and style. We aimed for an overall look that’s both calming and lively, helping it stand out from other similar brands that often play it safe and stick to neutral designs.

Typography with quirky glyphs and a fresh color palette that's both calming and playful, finding the right mix of childlike charm and a touch of grown-up style for parents.

Web Design

UX AND UI

In the Klupś store, we blend selling points and e-commerce features with a soft, inviting vibe. We know parents — especially first-timers — need time and focus to compare and choose the best products for their little ones. That’s why we include clear sections that explain everything, all while keeping the look friendly and on-brand.

Crafting a Complete Experience

For the Klupś brand, we developed a brand strategy, visual communication, designed trade show booths, created photo guidelines, and e-commerce solutions. As a result, the brand now has a complete and cohesive presence across all customer touchpoints.