Carfree – turning every drive into a memorable journey

Credits

Creative Direction & Design:

ZEST STUDIO

Development:

INVO

branding

development

ux and ui

Carfree is a leading car rental company in Western Europe, known for its extensive fleet and widespread reach. To stay ahead in the market, we gave their brand a contemporary makeover, creating a fresh, approachable look.

Design

Branding

BRAND IMAGE

The brand is crafted for modern urban travelers who prioritize convenience and efficiency in their car rental experience. Its bold yet approachable design makes it stand out in a crowded market.

Bold orange accents and deep green hues, combined with clean typography, defines Carfree’s brand as modern, vibrant, and innovative.

Web Design

UX AND UI

In designing the Carfree website, we focused on ensuring users could easily navigate and access transportation options, all while maintaining a visually appealing and up-to-date look.

SEAMLESS JOURNEY

The website redesign played a crucial role in the rebranding strategy, introducing a playful and modern vibe that resonates with today’s consumers. This transformation has created a cohesive and fresh brand experience, making Carfree more appealing and user-friendly for a wide range of customers.

Crafting a Complete Experience

With Carfree, our goal was to craft a unified brand experience that shines through across all platforms. We revitalized their visual identity, incorporating cutting-edge design elements and optimizing their online presence. The result is an intuitive website that enhances the customer journey, making every interaction with Carfree seamless, consistent, and true to their brand values.