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Anex — setting new standards for modern Parents
Anex is a brand of strollers and accessories for children and their parents. The brand's core philosophy is encapsulated in its tagline, “Parenthood Without Compromise”. Anex strives to support parents in their everyday routines and parenting adventures with products that allow them to effortlessly preserve the quality and style of life they enjoyed before parenthood.
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Design
Last year, Anex underwent a significant transformation, revamping its entire product lineup. Every product was reimagined in line with the new "Anex DNA"—a cohesive and sophisticated vision that brings harmony to their product family. We had the privilege of collaborating with them during this evolution, redefining their branding and developing entirely new visual assets.
Our goal for the new brand image was to make it modern, clean, and reflective of Anex’s evolution into a global producer of high-quality, thoughtfully designed products.
Web Design
We designed a user-friendly website that not only showcases the full product range but also provides detailed information to help users make informed decisions. The platform allows visitors to explore features, compare different models side by side, and ensuring they can easily find the perfect stroller to suit their lifestyle and preferences.
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We were also involved in the creation process of new products, designed by Cyrulik Design Studio from Poland. Following the direction, ideas, and brief from Anex R&D team, we contributed to the development of CMF (Color, Material, Finish) guidelines, focusing on details such as zipper pull designs, upholstery patterns, color palettes, and the placement and application of logos on the strollers. As part of this process, we prepared a detailed manual and carried out a strategic analysis to ensure consistent branding across all products and materials.
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