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AMQUA – sleep better with the best fabrics nature has to offer
Inspired by artisans worldwide, Amqua curates luxury products that elevate spaces and celebrate global cultures. With a commitment to sustainability and community support, they redefine luxury for a richer, more meaningful experience.
Design
Branding
Amqua's distinctive identity is crafted through unique, carefully designed typography, warm muted color palettes, and custom illustrations that accentuate product features.
Through collaboration with skilled photographers, set designers, and illustrators, we have developed a cohesive brand with a unique visual character.
Web Design
One of the key challenges in the Amqua e-commerce project was combining highly visual, exclusive brand image with shopping functionalities like sales, upselling, and cross-selling features, allowing customers to identify with the brand while ensuring smooth and satisfying shopping experiences.
Our client was already selling products on Amazon before approaching us for branding and e-commerce services. Therefore, we were able to learn and understand their audience preferences, such as late-night shopping habits, predominantly among women. This insight guided our decision to lower color contrasts and eliminate pure white from the screen, improving user comfort during late-night order fulfillment.
Crafting a Complete Experience
The Amqua project was extensive, involving the creation of the brand concept, image strategy, and all necessary materials for online and offline sales.
We designed the logo, selected typography and color schemes, created product packaging designs, and developed the online store.
We also directed photo sessions and custom illustrations and icons. By designing the UX/UI for e-commerce and actively participating in development, we ensured every detail was meticulously executed. This holistic approach enabled us to maintain a consistent brand image that customers positively engage with throughout their journey—from discovering the brand to making purchases and fostering brand loyalty.
The carefully crafted e-commerce platform highlights the luxury of the products and offers a smooth, engaging shopping experience. With a robust system, we've created an intuitive interface for easy navigation, product discovery, and secure transactions. This blend of visual appeal and functional excellence lets customers fully experience the Amqua brand, ensuring a pleasant and efficient shopping journey.
